3 Reasons Why Creating a Blog is Great for Your Job Search

Developing and maintaining an online presence is becoming more important as employers rely on online background checks to research candidates.  This is why it’s a good idea to create your own blog.  Blogs are a great technique for building your brand and enhancing your job search as a whole.  But if you’re unsure that it will work for you, here are three reasons to place it on your list of considerations:

1. You Have the Opportunity to Grow and Share Your Expertise

As your wealth of knowledge in your field grows, it’s great to share it with others.  By creating a blog, you have the opportunity to do this on a large scale.  Even better is that, as you share, you get to research the topic, which helps you learn even more.  And you get to receive input from others who know even more than you, helping you to continue to broaden your horizons.

2. You Get the Opportunity to Network With Others

Networking is not just a plus when conducting a job search; it is oftentimes a necessity.  This is why blogging is so beneficial.  As you take time to write on industry-related topics and draw an audience, you get to interact with others in your field.  This gives you the opportunity to build your arsenal of professional connections so that, in the future, you may be able to swap opportunities that can be helpful for everyone.

3. Building Your Resume Becomes Easier

Oftentimes, it can be difficult to find various aspects of our professional lives that are impressive enough to add to our resumes.  But by starting an industry-related blog, you not only have additional information to include, you actually get to show that you are so dedicated to the field that you are willing to discuss it outside of the traditional work environment.

Keep in mind that it’s a good idea to include the actual link to your blog—in addition to its name—when adding it to your resume.  This will help the employer easily locate your Web site.

It’s easy for people to think that blogging is not beneficial to a job search because so many people can start their own without having a professional background.  But there are many blogs being written by well-respected professionals—so why not try it too?  You might be surprised by how well it enhances your job search efforts.

For additional tips and advice on resumes and cover letters, follow us on Twitter @GreatResume or visit our blog.