A Golden Rule Company
Topic:
Personal Branding
As an executive, your brand means everything. It tells those in your field and beyond what you’ve accomplished in your years as a professional. But more important, it gives insight into what you will bring to the table if hired. Since much of an executive’s brand is managed online nowadays, it faces threats that were…
“I’m kind of a big deal.” When Ron Burgundy uttered this famous line in Anchorman, everyone in America laughed and started throwing this phrase around. Of course, the line was funny because it would be ridiculous for anyone to say this about themselves in real life … right? One of the greatest challenges people face…
It has been no secret in advertising and marketing for some time now that you need to know your target audience. And it really isn’t any different in a job search. You need to know who you audience is, what their needs are, and how to communicate the benefits of what you offer. Last autumn…
Guest post from Laura Smith-Proulx There’s no doubt about it: LinkedIn is one of the greatest job search tools available today. Not only can you “advertise” your availability and display career endorsements, but being viewable on LinkedIn is a boon to executive recruiters that may need your skills. However, building an effective online profile is…
If your idea of writing an executive resume is trying to list all your tasks and group them under each job title, you’re in for quite a surprise. The information that actually makes employers want to call you is quite different than just the descriptions of your previous jobs, as it involves creating a personal…
When I was in college, one of my classes featured a section on the family dynamics of different ethnicities found throughout the U.S. Having grown up in an area full of socioeconomic and racial diversity, I found the textbook discussions of how certain types of families operated stereotypical and of little value. My professor had…