Great Resumes Fast » Job Search » Why You Need A Branded LinkedIn Profile Now

If you’re thinking that copying and pasting your resume into your LinkedIn profile is going to cut it, then I hate to burst your bubble, but you’re wrong.  Your LinkedIn profile should NOT be an exact replica of your resume—and you should NOT copy and paste your resume into it.  You can do so much more with your LinkedIn profile than you can with your resume, and I view the LinkedIn profile as a complement to the resume—not a reproduction of it.

Utilizing a branded LinkedIn profile increases your chances of being listed in search results when an employer searches for someone with your skills and background.  It also gives them a quick snapshot of who you are and what you do.  Saying, “My name is John Smith, and I’m currently unemployed.” is NOT an effective job search strategy.

Ultimately, you want to appear at the top of the search results and—ideally—in the first few listings.  Landing there almost guarantees a read by the hiring manager; and he can see your picture, name, title, and branding statement in the search results, so make sure your statement is clear, concise, and powerful.

If you’re the best at selling widgets, then make sure your profile clearly articulates that—and reinforce your brand throughout the profile.  LinkedIn has recently added some new sections that will only further enhance your ability to sell yourself to potential employers—if you haven’t already added skills, publications, certifications, and any others that apply to your profile so that employers can see exactly the value you offer their company.

Branded profiles land interviews.  We had a client just this week who was called for an interview the same day he posted his brand-driven profile that we developed for him.  If that doesn’t speak to the success of a branded profile, then I don’t know what does.

Read more about why a branded LinkedIn profile is vitally important to your job search—or work with a LinkedIn profile writer today by calling 800.991.5187. We guarantee interviews and your job search success.  If a new LinkedIn profile today means interviews tomorrow, it’s worth the investment!


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About the author

Jessica Hernandez, President, CEO & Founder of Great Resumes Fast

Hi, I’m Jessica. I started this company back in 2008 after more than a decade directing hiring practices at Fortune 500 companies.

What started as a side hustle (before that was even a word!) helping friends of friends with their resumes has now grown into a company that serves hundreds of happy clients a year. But the personal touch? I’ve kept that.

You might have seen me featured as a resume expert in publications like Forbes, Fast Company, and Fortune. And in 2020, I was honored to be named as a LinkedIn Top Voice of the year!

I’m so glad you’re here, and I can’t wait to help you find your next perfect-fit position!

1 Comment

  1. Zeeshan Fatmi on December 8, 2011 at 11:12 pm

    There’s one thing that separates LinkedIn from all the other social media networks out there: Everyone who comes to LinkedIn is there for a professional purpose. Your future employers, your future investors and your future business partners all likely have a profile on LinkedIn. Hence its highly recommended for everyone to optimize their Linked In profile now.. Read on for more at

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