Are you having trouble coming up with a great LinkedIn invitation to request a connection with someone? Keep reading to find out what a great LinkedIn invitation should have and evaluate your recent invitations to see if you match up.
In previous articles we have discussed the good, the bad, and the ugly about receiving LinkedIn invitations. Everything from common etiquette to not being truthful in requesting a connection with someone you may not know. I would like to delve a little deeper to discuss what constitutes a great LinkedIn invitation.
The best LinkedIn invitations are personable. NOT just the standard “I’d like to add you to my LinkedIn network” that LinkedIn provides. It is generic and does not convey the who, the why, and the what of the connection. If you read my blog often you know generic is a bad thing. The most successful invitations are personable in nature and explain why you want to connect with that person. People want to know that you picked them to connect with for a reason. That you are not just arbitrarily going through LinkedIn and randomly choosing people to connect with. Give the person the courtesy of explaining why you want to connect with them specifically.
Wondering why you want to connect with the person or how to say why you want to connect with them? It sounds obvious, but start with your common link. Are you both in the same group, work for the same employer, previously worked with the same employer, you consult with their organization, you are in similar or complementary industries? There are numerous reasons you may want to connect with someone. Tell them that.
Furthermore, you should explain the benefit of the relationship or connection. I also would not make it all about you. Clearly state what you could bring to the connection or relationship.
Before you start screaming and hitting the comment button – yes I do realize there are only 200 characters you can use when requesting a connection. This is where creativity and professionalism intersect. Delete the blanket text in the box and start fresh. Include why you want to connect and what you can bring to the connection – if you run out of space go back and delete wordy phrases or filler words until you have a concise and direct request. You can just delete the mushy stuff and get straight to the point – we know you want to connect, what we really want to know is WHY.
I would love to hear your best LinkedIn invitation requests. We are compiling the best ones and will publish them here for your reading enjoyment and hopefully it will make life a lot easier for millions of professional and executive job seekers on LinkedIn who want to connect and network but just don’t have the right words.
For a free resume analysis you can e-mail your resume to firstname.lastname@example.org.
Jessica Holbrook is an expert resume writer, career and personal branding strategist, author, and presenter. She has written more than 100 articles that are featured on some of the best career advice Web sites today. As CEO of Great Resumes Fast, Jessica enjoys collaborating with forward-thinking professionals and executives, identifying their personal brand and value proposition and leveraging their unique talent, passion, and vision to position them as a leader in their industry. Her passion is helping professionals and executives uncover what makes them stand out in the crowd.
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About the author
Jessica Hernandez, President, CEO & Founder of Great Resumes Fast
Hi, I’m Jessica. I started this company back in 2008 after more than a decade directing hiring practices at Fortune 500 companies.
What started as a side hustle (before that was even a word!) helping friends of friends with their resumes has now grown into a company that serves hundreds of happy clients a year. But the personal touch? I’ve kept that.
You might have seen me featured as a resume expert in publications like Forbes, Fast Company, and Fortune. And in 2020, I was honored to be named as a LinkedIn Top Voice of the year!
I’m so glad you’re here, and I can’t wait to help you find your next perfect-fit position!
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