Great Resumes Fast » Personal Branding » A Creative Way to Boost Your Executive Brand

The online world has plenty to offer the executive job seeker.  Unfortunately, many executives either aren’t yet on board or don’t completely understand the benefits of boosting their brand over the Internet.

One great way to get started is by guest blogging with Web sites in your field.  Haven’t considered this as an option yet?  Here are some reasons to get started on this venture right away!

You Can Widen Your Audience

If you have your own industry blog, guest blogging for another Web site in the same industry gives you the opportunity to draw a different audience to your Web site.  In most cases, the Web site will give its guest blogger a byline and allow them a short paragraph describing their expertise in the field, credentials, etc.

They will also let the blogger list the Web site where their blog can be found.  Who wouldn’t want to take advantage of this free advertising?

It Gives You Exposure

Even if you don’t have your own blog, writing a guest article for another blog gets people asking about you, which is great for building your brand.  Again, be sure to take advantage of the byline opportunity and include professional details in the “about the writer” paragraph that follows.

Also, don’t be shy about including a link to your Web site, LinkedIn page, or other professional profile so that employers and recruiters can find you.

You Can List It on Your Resume

The fact that someone thought enough about you as an expert to have you write a blog means a lot.  So definitely don’t forget to mention on your resume that you’ve been a guest blogger.  Employers will seek you out to see what you’ve written, giving great insight into what you know and how you can contribute to a position.

It’s Great for Networking

People in your industry are likely to run across your blog post at some point and may want to network with you.  Again, there’s nothing like free exposure, so take advantage of it if you can!

The Internet offers a world of opportunities that executives didn’t have 20 years ago.  If you are ready to make your mark in your industry and boost your brand, jump on the guest blogging bandwagon to see the difference it could make in your career.

For additional tips and advice on cover letters, follow @GreatResume or visit our blog.


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About the author

Jessica Hernandez, President, CEO & Founder of Great Resumes Fast

Hi, I’m Jessica. I started this company back in 2008 after more than a decade directing hiring practices at Fortune 500 companies.

What started as a side hustle (before that was even a word!) helping friends of friends with their resumes has now grown into a company that serves hundreds of happy clients a year. But the personal touch? I’ve kept that.

You might have seen me featured as a resume expert in publications like Forbes, Fast Company, and Fortune. And in 2020, I was honored to be named as a LinkedIn Top Voice of the year!

I’m so glad you’re here, and I can’t wait to help you find your next perfect-fit position!

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