Great Resumes Fast » Job Search » Using LinkedIn to Follow Potential Employers

Many people think of LinkedIn as a tool to network with individuals.  While LinkedIn is certainly useful for this purpose, it can also provide invaluable information about which companies you should target during your job search.

Did you know that LinkedIn now allows you to follow all the activity related to a particular company?  You do this by searching for the company on the site and clicking “Follow Company”.  This step adds the company’s activity to your news stream on LinkedIn in the same way that adding a connection adds their individual activity.  This is an absolutely invaluable tool for seeing the “comings and goings” at a company you’re targeting.  In addition to giving you a sense of whether the company is hiring at all, it allows you to see the backgrounds of the candidates who are landing jobs there.  Although it may be frustrating—or even painful—to see who’s beating you out for particular positions, having that information is also priceless for knowing how to position yourself as a stronger candidate going forward.  One more bonus: you can tell when someone was hired for a position even if the company doesn’t directly contact or notify you.

The Follow Company feature on LinkedIn also allows you to see how many other people are following that company.  If thousands of people are keeping an eye on things, chances are good that you have a lot of competition for open positions there.  Additionally, LinkedIn includes very useful information such as the average tenure of employees at the company, the male/female ratio of the staff, and the median age of employees.  Larger companies sometimes even indicate which specific universities a high percentage of their staff attended.

The new Follow Company feature on LinkedIn is a fabulous tool for job seekers trying to appropriately direct their career search.  Check it out!

Jessica Holbrook Hernandez is an expert resume writer, career and personal branding strategist, author, speaker and President/CEO of Great Resumes Fast. She creates high-impact, best-in-class, resumes and cover letters that transform job searches into interviews and ultimately job offers. For more information about professional resume writing or to read more career and job search related articles visit or call 1.800.991.5187.


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About the author

Jessica Hernandez, President, CEO & Founder of Great Resumes Fast

Hi, I’m Jessica. I started this company back in 2008 after more than a decade directing hiring practices at Fortune 500 companies.

What started as a side hustle (before that was even a word!) helping friends of friends with their resumes has now grown into a company that serves hundreds of happy clients a year. But the personal touch? I’ve kept that.

You might have seen me featured as a resume expert in publications like Forbes, Fast Company, and Fortune. And in 2020, I was honored to be named as a LinkedIn Top Voice of the year!

I’m so glad you’re here, and I can’t wait to help you find your next perfect-fit position!


  1. […] for your job search toolbox. Find out all about this tool by reading Jessica’s article “Using LinkIn to Follow Potential Employers.” Tech Trends    June 2010 IT jobs report […]

  2. Adrian on September 9, 2010 at 10:11 am

    Don’t forget about your career center at your alma mater. I just signed up for an account at the University I received my MBA from and found that the Career Center has multiple resources for researching companies including position titles and email addresses (which seem to be the hardest to find).

  3. Learn Love Linkedin Land a Job on January 25, 2012 at 4:49 am

    […] companies you are interested in or interviewing for is also great.  A recent article on explains how valuable this can be during your job search. In addition to […]

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