The relationship between an executive job candidate and a prospective employer is an intimate one. For the few days or weeks in which the two interact, they share an enormous amount of information about each other that helps them determine whether they’re the right fit.
From the vantage point of the executive job seeker, your best chance of winning over an employer is showcase heightened interest and overwhelming knowledge of the employer’s background, needs, and future possibilities. Market intelligence—displayed on your resume—is the key to delivering these important messages.
What is Market Intelligence?
Market intelligence involves the analysis of available and relevant information and data regarding specific markets. As a top-level executive in your field, you’re probably more than aware of this term and its significance when determining the direction of a company.
But have you used it to determine the direction of your own career? Better yet, have you used it to research companies you’re most interested in applying with?
As mentioned previously, the job-seeking process is an intimate one that requires a special (and hopefully ongoing) connection with your prospective employers of choice. So your job is to develop a high level of market intelligence that can help you to make a strong connection with the company you hope to improve with your expertise.
How to Showcase Company and Industry Market Intelligence
Acquiring market intelligence when researching prospective employers is similar to market research you might conduct for your field when you’re already employed with and deciding the direction of a company. But when incorporating market intelligence in your resume, you have the opportunity to show that your goals align with those of the prospective employer.
So how can you showcase that your market intelligence makes you a shoo-in for the role you’re applying for? First, look for these company and industry specifics as you conduct research:
~Employer overviews and historical details including quarterly and fiscal data, as well as long-term financial prospects.
~Products and services that an executive should be aware of.
~Large and small challenges the employer is facing that could hinder progress in its future.
~Corporate culture that you could help influence in positive ways.
~Key corporate leaders and decision makers you’re sure to interact with.
~Competitors that give you direction on how the employer can remain unique and innovative.
~Latest industry trends that could help the employer get up to speed.
As you collect this important information about each employer you’re interested in, you gain critical market intelligence that can be used to help you choose the best pieces of your professional background to show off in your resume.
Developing your market intelligence undoubtedly aligns your expertise with each company’s needs. Let this important job-seeking and resume-writing strategy guide you to your next executive job.
It’s important to remember to brand your resume before applying to each new position for more information on branding check out my recent article 5 Key Areas to Target When Branding Your Resume. You can also get additional job search and career related advice by checking out our blog or following us on Twitter @GreatResume.
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About the author
Jessica Hernandez, President, CEO & Founder of Great Resumes Fast
Hi, I’m Jessica. I started this company back in 2008 after more than a decade directing hiring practices at Fortune 500 companies.
What started as a side hustle (before that was even a word!) helping friends of friends with their resumes has now grown into a company that serves hundreds of happy clients a year. But the personal touch? I’ve kept that.
You might have seen me featured as a resume expert in publications like Forbes, Fast Company, and Fortune. And in 2020, I was honored to be named as a LinkedIn Top Voice of the year!
I’m so glad you’re here, and I can’t wait to help you find your next perfect-fit position!
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