Save Your Job Search Today! Replace Your Outdated Resume Objective With A Powerful Branding Summary

Great Resumes Fast » Resume Writing Tips » Save Your Job Search Today! Replace Your Outdated Resume Objective With A Powerful Branding Summary

A resume objective serves no purpose other than to inform the reader of what your job search objective is—which is like any other job seeker—to find a job.  And it typically sounds something like this: To obtain a position with a progressive organization that will utilize my experience and education.  Awful, isn’t it?  If your resume includes anything similar to what is listed above, then you’re just wasting precious space that could be better utilized selling your unique qualifications.  Instead of using an outdated resume objective, use a job search title/target that can be changed to the exact position you are applying for—partnered with a customized branding summary.  To create a branding summary, incorporate the following three elements:


Use position-related accomplishments in your summary to show that you’ve successfully performed in the role previously.  Tailor these accomplishments based on the needs of the organization.  Many times you can find the specific needs of the organization within the job announcement.


What will this organization get if they hire you over all the other candidates?  No one in the world is exactly like you, and you bring a unique skill set and experiences to the table that no other candidate can offer.  Think about the most noteworthy of these and include them.


At one point we’ve all used the terms excellent written and verbal communication … or other similar soft skills in our resumes.  Avoid these overused phrases that do nothing more than take up space, and instead discuss hard skills—things that are concrete and unique to what you offer.  Nothing about your branded summary should be vague or generic.

If you remember these three elements when crafting your resume summary, you’ll create a branded piece of writing that accurately portrays your qualifications and entices hiring managers to call.

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About the author

Jessica Hernandez, President, CEO & Founder of Great Resumes Fast

Hi, I’m Jessica. I started this company back in 2008 after more than a decade directing hiring practices at Fortune 500 companies.

What started as a side hustle (before that was even a word!) helping friends of friends with their resumes has now grown into a company that serves hundreds of happy clients a year. But the personal touch? I’ve kept that.

You might have seen me featured as a resume expert in publications like Forbes, Fast Company, and Fortune. And in 2020, I was honored to be named as a LinkedIn Top Voice of the year!

I’m so glad you’re here, and I can’t wait to help you find your next perfect-fit position!

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