LinkedIn has long been an important part of the equation for job seekers and people looking to expand their professional networks, and the company has done a great job at innovating and finding new ways to help individuals and companies gain the targeted exposure they are looking for. Recently, the site rolled out an update to their Company Pages, allowing companies to create Showcase Pages that allow them to focus on a particular area of business.
How Does This Affect My Job Search?
When you are looking for a job, you likely have a pretty good idea of what you are looking for. Perhaps what is important to you is the environment you work in. Brand specific Showcase Pages let you get a feel for a company before you engage with them or decide to send in a resume and cover letter. They give you the opportunity to see how the company works and what it stands for, thus giving you a better idea of whether its brand is in line with yours—and if it is a place where you could see yourself comfortably fitting in.
Business area-oriented pages give you the chance to seek out companies that specialize in the same thing you do. Maybe you work with a specific programming language or specialize in another area of business that is only part of a company’s larger purpose. By finding pages specific to your area of business, you can find organizations that are a good fit for your skill set. You can also research how a company approaches your area of business and learn more about the company itself before deciding whether you are interested in pursuing career opportunities within their ranks.
While Showcase Pages are designed to help companies strut their proverbial stuff, they can be great tools for job seekers looking to learn more before applying for positions. It is always a good idea to know as much as possible about any company at which you will be seeking employment, and Showcase Pages give you the opportunity to see the brand behind the company or to get a clearer idea of how it approaches your area of business. Taking the time to view these pages can give you better insight into what life would be like working for the company and can help you determine if it might be a good fit for you.
Want advice on writing your resume? Check out this article on using metrics in your resume when you don’t have any!
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About the author
Jessica Hernandez, President, CEO & Founder of Great Resumes Fast
Hi, I’m Jessica. I started this company back in 2008 after more than a decade directing hiring practices at Fortune 500 companies.
What started as a side hustle (before that was even a word!) helping friends of friends with their resumes has now grown into a company that serves hundreds of happy clients a year. But the personal touch? I’ve kept that.
You might have seen me featured as a resume expert in publications like Forbes, Fast Company, and Fortune. And in 2020, I was honored to be named as a LinkedIn Top Voice of the year!
I’m so glad you’re here, and I can’t wait to help you find your next perfect-fit position!
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