Is Your Resume Missing This Critical Element? Find Out So You Can Stand Out In Job Search 2.0.

Great Resumes Fast » Resume Writing Tips » Is Your Resume Missing This Critical Element? Find Out So You Can Stand Out In Job Search 2.0.

Recently, I was a featured expert for an article about job search 2.0.  I was asked: “What one thing do you want job seekers to know about Job Search 2.0 to help boost their competitive edge in this tough job market?”  You can read the original article here. Various experts offered their advice, and I highly recommend you read it if you’re an active job seeker.

For my part of the article I shared the importance of personal branding in your job search, and I want to elaborate a little more on that aspect today and how it relates to your resume.

As a former HR manager who has reviewed thousands of resumes, when I look at a potential candidate I’m doing two things: First, I’m asking myself if this person has the minimal requirements for the position (i.e., do they meet the job description?), and second, how does this person stand apart from all the other applicants?  If you can catch the employer’s attention in the first one-third of the resume by providing this information you will give yourself a competitive edge.

A personal branding statement is the perfect way to immediately command the hiring manager’s attention.  Their eyes are drawn to the stand alone sentence—and they’ll read it.  It’s like an advertising spot worth one million dollars.  You have their attention.  Now turn that attention into a call back by telling them in one swift sentence why you are the absolute perfect fit for the position—how you plan to fill their need!

If you are using an objective—or a blanket, generic, or vague career summary—you are placing a great big stumbling block in the way of you and your job search.  Ditch the roadblocks and power on through by using a personal branding statement on your resume.

View professional resume samples that utilize personal branding statements, or speak to a certified advanced resume writer about personal branding and your resume by submitting it for a free resume analysis via e-mail to


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About the author

Jessica Hernandez, President, CEO & Founder of Great Resumes Fast

Hi, I’m Jessica. I started this company back in 2008 after more than a decade directing hiring practices at Fortune 500 companies.

What started as a side hustle (before that was even a word!) helping friends of friends with their resumes has now grown into a company that serves hundreds of happy clients a year. But the personal touch? I’ve kept that.

You might have seen me featured as a resume expert in publications like Forbes, Fast Company, and Fortune. And in 2020, I was honored to be named as a LinkedIn Top Voice of the year!

I’m so glad you’re here, and I can’t wait to help you find your next perfect-fit position!

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