Great Resumes Fast » Resume Writing Tips » Hello… hello…? Is my brand in there?

This morning I read an article in BusinessWeek about famous movie director Brett Ratner. I was intrigued by the article because on the front page it had a picture of him with the caption, “Brand-minded filmmaker Brett Ratner.” I thought to myself, what does Brett Ratner know about branding? Simply stated, more than most!

The article discusses his recent endeavors into the world of advertising and marketing and how he incorporates his brand (or the brand that he’s promoting) into everything he does … his movies, commercials, and the Internet. He is in every sense of the word brand minded.

My question to you is, how brand minded are you? Do you incorporate your brand into everything you do? Into every aspect of your job search?

Does your brand permeate throughout your cover letter, resume, applications, interviews, and social networking profiles? If I view your LinkedIn profile will I immediately be able to recognize your professional brand? Does that translate to your resume?
My challenge to you this week is to take a look at every job search tool you are using—whether in print or online—and ensure that your professional brand is incorporated into each one. Let’s all focus this week on being a little more brand minded. The results could amaze you.

As always for a free resume analysis send your resume to us at You can check us out online at Great Resumes Fast and view our resume samples.

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About the author

Jessica Hernandez, President, CEO & Founder of Great Resumes Fast

Hi, I’m Jessica. I started this company back in 2008 after more than a decade directing hiring practices at Fortune 500 companies.

What started as a side hustle (before that was even a word!) helping friends of friends with their resumes has now grown into a company that serves hundreds of happy clients a year. But the personal touch? I’ve kept that.

You might have seen me featured as a resume expert in publications like Forbes, Fast Company, and Fortune. And in 2020, I was honored to be named as a LinkedIn Top Voice of the year!

I’m so glad you’re here, and I can’t wait to help you find your next perfect-fit position!

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