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5 Key Resume Changes You Can Make to Maximize Your Impact

Here are 5 key resume changes that you can make to your resume right now that will make the greatest impact. Not just in terms of writing but in your response rate.


Listen, there are a lot of misconceptions, confusion, and myths surrounding resumes, and when I say keep it short I want to be perfectly clear that I’m not saying your resume has to be one page; there’s no way an executive can fit 20 years of work history on a single page. Hear me out on this one. When I say “keep it short” I mean as an overall rule for each section of your resume.

  • Instead of using an eight- to10-line career summary to introduce your career history choose a career snapshot instead. Use a branding statement, numbers/metrics, and keywords versus long paragraphs. Break it up so there’s plenty of white space.
  • Instead of having paragraph after paragraph in your career history use 1- to 3-line bullet points.
  • Write concise, lean content in your resume, and cut the fluff.
  • Don’t get sucked into going back more than 10-15 years or listing your entire career history in your resume (or cover letter for that matter).


Share a challenge you faced or a problem you solved, how you addressed it, and what the outcome or impact was for the employer. This can be done in one or two lines max, but it gives your accomplishments context and shows the value you offer a potential employer.


Guess what? Resumes have changed—significantly in the past couple of years. So have our attention spans, how we consume content, and what type of content attracts our attention; and resumes are not immune to these changes. You need to be open to incorporating visual images or designs into your resume. This can include: charts, graphs, call-out boxes, text boxes, and shading and colors. All of these techniques can be used to create a visually engaging resume that catches the employer’s attention—and keeps it.

Consider adding color, shading, charts, or graphs to your resume to modernize your presentation and create visual appeal. Neuroscience also tells us that pictures and images also positively affect our information recall. Pictures/images of information are recalled 65% better than just text.

GET SERIOUS ABOUT YOUR PERSONAL BRAND5 Key Resume Changes You Can Make to Maximize Your Impact

Just as much as resume writing, job searching, and LinkedIn changes, so do trends with personal branding. According to William Arruda in his 2016 Personal Branding Trends article, video is the new medium garnering our attention—even over social media. It’s not just video that is affecting our personal brand either. The marketplace is changing—and where you live and HOW you work is as well. In Arruda’s article, he shared that World at Work reports 67% of companies offer flexibility where employees work. This is a growing trend—not a fading one, folks. I encourage you to check out his two-part article on 2016 Personal Branding Trends.

Do yourself a favor and stay on top of your personal brand instead of playing catch up!

When it comes to personal branding on resumes it’s not just a statement at the top! It’s all the content within that supports it and even the colors you choose to use on your resume. My challenge to you is to check out this article and video from on the color of your personal brand and incorporate that color in your resume. You can also include that same color on your other career marketing documents, professional website(s), and your LinkedIn profile.


I hear the challenges that many of you face when it comes to resumes and sharing numbers. Concerns include sharing confidential earnings or proprietary company information, not having any to share at all, or not tracking it during your tenure.

Here’s my advice—find numbers. It’s not as hard as you think it is; maybe you’re just looking in the wrong place. Are you a receptionist? How many calls are you answering per day?

Are you a manager or leader? How many people are you managing, what size budget are you overseeing, have you increased your team’s productivity or has fostering a positive team environment resulted in greater retention rates for your team versus others?

Executives—talk about teams managed, bottom-line profitability or cost cutting. Money matters. Find the dollars and then start incorporating the dollars or percentages into your resume for an immediate and powerful impact.

It’s not just about incorporating those dollars, percents, and metrics within the body of the resume—it’s about putting them at the very forefront, at the top of the resume for all to see. There’s a myth out there that you have to use a career summary and it has to be a broad-based overview of your entire career history at the top of your resume. WRONG. That is prime resume real estate, and you need to make the most of it. Don’t shy away from sharing numbers; jump at the chance to show employers the value you can bring to the table!

Remember, you want to write lean, clean, and concise using context. Incorporate visuals, personal branding and numbers. Now you have 5 key resume changes you can make to maximize your impact and increase your resume response rate.

Struggling to write your own resume? Let’s chat! Visit my website, call my office at 1.800.991.5187, or connect with me on LinkedIn and let’s discuss how I help busy job seekers create interview-winning resumes, cover letters, and LinkedIn profiles that generate interviews in two weeks or less.

WANT MORE ARTICLES LIKE THIS? Check out: 2016 Resume Trends

INFOGRAPHIC: What Employers See When You Apply on LinkedIn



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About the author

Jessica Hernandez, President, CEO & Founder of Great Resumes Fast

Hi, I’m Jessica. I started this company back in 2008 after more than a decade directing hiring practices at Fortune 500 companies.

What started as a side hustle (before that was even a word!) helping friends of friends with their resumes has now grown into a company that serves hundreds of happy clients a year. But the personal touch? I’ve kept that.

You might have seen me featured as a resume expert in publications like Forbes, Fast Company, and Fortune. And in 2020, I was honored to be named as a LinkedIn Top Voice of the year!

I’m so glad you’re here, and I can’t wait to help you find your next perfect-fit position!


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  2. […] small, mid-size, or large corporation. These are all factors in the resume writing process and affect the content and strategy of your resume. You want to write for the size, culture, and needs of the companies that you’re applying […]

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