Great Resumes Fast » Resume Writing Tips » 3 Reasons Why You Need to Brand Everything!

I’m going to throw another piece of advice out there —something I’ve been harping on all week. This week’s motto for me is BRAND EVERYTHING!!! If you’ve read any of our previous articles this week, then you know that I’ve written about what to brand and how. Why should you brand everything? Here are my top three reasons why you need to stop what you’re doing and go brand your job search:

1.Branding is still a relatively new concept. Not everyone has caught on to it yet—and most people don’t use it. If this doesn’t send up a red flag to you proclaiming, “HELLO! MAJOR COMPETITIVE ADVANTAGE HERE!” then I don’t know what will. Seriously, start branding today.

2. Aside from the fact that the majority of job seekers aren’t doing it, branding itself holds its own advantages. Branding is much like your reputation; so by incorporating it into your documents, you are directing the reputation that hiring authorities view and perceive about who you are as a job seeker.

3. Because you are NOT everyone else—and if you don’t tell the hiring manager that, he will never know—it’s your responsibility to make sure you portray yourself in a compelling, distinct, and succinct way. No one else is going to do that for you—certainly not your competition—and the hiring manager isn’t going to waste the time trying to find it. So be your own best advocate; start branding every element of your job search today, and make sure that each aspect of your search that you’re branding is crystal clear and gives the same message, no matter where you are.

If you’re ready to drastically improve your resume response rate, then I strongly suggest you become a brand-minded job seeker. Brand-driven job searches are more successful than bland-driven ones. Considering that 77% of job seekers who use branded, professionally written resumes are more likely to be interviewed, I’d say the odds are in your favor. If you’re unsure how to achieve a higher response rate or are tired of tweaking, searching, and applying with little to no response, then visit Great Resumes Fast to find out how we guarantee job search success. Or call 800.991.5187 to speak to a professional resume writer.

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About the author

Jessica Hernandez, President, CEO & Founder of Great Resumes Fast

Hi, I’m Jessica. I started this company back in 2008 after more than a decade directing hiring practices at Fortune 500 companies.

What started as a side hustle (before that was even a word!) helping friends of friends with their resumes has now grown into a company that serves hundreds of happy clients a year. But the personal touch? I’ve kept that.

You might have seen me featured as a resume expert in publications like Forbes, Fast Company, and Fortune. And in 2020, I was honored to be named as a LinkedIn Top Voice of the year!

I’m so glad you’re here, and I can’t wait to help you find your next perfect-fit position!


  1. Fred Held on November 13, 2010 at 1:55 pm


    As I have said in the past, you come up with the most cogent questions and discussions. The three reasons you should brand everything about you is one of the best.

    As a senior marketing and top executive I have had huge success branding in the consumer goods and services industries with such companies as Mattel (Barbie is a bigger brand), McDonald’s who lives and dies by their brand at every store and every employee, Burger King who could do a better branding job though they are very good and the mega brand IBM.

    The Who recorded one of my all time favorite songs “Who Are You”. What a great question. Who are you.

    Jessica, resumes are not read as much anymore. If you are on your profile, including picture and sometimes your comments are circulated. If you are not on LI, the question becomes, why?

    If there is a significant difference between your profile and your resume you are automatically out of the running unless you are a super hero.

    J. I am going back and strengthening my branding on my profile even though I am now employed. I landed the Director of Strategic Planning Role at Cal State University Los Angeles for technology.

    Actually it is more of a CMO) job than putting together a plan which has already been done. CSULA technology is the number one college in the USA in applied ecological science and engineering. Remember those solar cars that raced in Autrailia and the USA? That is CSULA technology.

    I have been teaching at the University level on the side for many years. I get to teach some classes also. I love doing that because I mentor a lot of young students.

    Great post J.


  2. love_melly on September 3, 2012 at 12:50 pm

    This is a great article. Thanks for all the valuable tips. As someone who is passionate about marketing, I definitely agree!

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