Great Resumes Fast » Personal Branding » Tips for Branding Yourself in an Interview

Your personal brand is an essential component in helping you stand out in any aspect of your job search.  Defining yourself as a professional is just as crucial in your resume and cover letter as it is in your interview.

But how can you go about branding yourself in your interview?  Here are some tips that, with a little practice and a lot of confidence, could help you share your personal brand in a way that will make you unforgettable to your interviewers.

Summarize Yourself in Three Words

It’s likely that you will be asked the statement, “Tell me about yourself.” during an interview.  A great way to use this opportunity to brand yourself is to say you can summarize yourself in three words—then choose words that not just describe your talents and skills but actually brand you as a professional.

Share Your Personal Philosophy

Another way to brand yourself in an interview is to share your motto or personal theme for living life.  It’s always great if growth and self-motivation are incorporated, but ultimately, you want this statement to be something that truly represents who you are and want to be personally and professionally.

Expand on a Testimonial or Recommendation

If someone has given an amazing testimonial that is listed on your resume or your LinkedIn page, consider sharing and then expanding upon it by explaining that your mission is to continue the same work ethic with your passion for the field you love as your guide.

Many job seekers make statements like “I am a hard worker,” or “I really want to grow in this field,” during their interview, which are fine.  But to truly stand out, consider incorporating your personal brand.  This could help make you the most memorable candidate in the bunch.

For additional tips and advice on resumes and cover letters, follow us on Twitter @GreatResume or visit our blog.


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About the author

Jessica Hernandez, President, CEO & Founder of Great Resumes Fast

Hi, I’m Jessica. I started this company back in 2008 after more than a decade directing hiring practices at Fortune 500 companies.

What started as a side hustle (before that was even a word!) helping friends of friends with their resumes has now grown into a company that serves hundreds of happy clients a year. But the personal touch? I’ve kept that.

You might have seen me featured as a resume expert in publications like Forbes, Fast Company, and Fortune. And in 2020, I was honored to be named as a LinkedIn Top Voice of the year!

I’m so glad you’re here, and I can’t wait to help you find your next perfect-fit position!


  1. Branding Yourself! « PWs at USF on December 9, 2012 at 1:03 pm

    […] If you would like more information about this topic you can go to this blog […]

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