Great Resumes Fast » Personal Branding » 4 Great Tips for Making the Most of Your LinkedIn Profile

So now you’re on LinkedIn and you’re wondering what to do next. Or maybe you’ve been on LinkedIn for a while and you’re wondering, “Why isn’t this working?” Here are four great ideas to amp up your LinkedIn experience and make the most of your profile:

Networking is personal; you are making a personal connection with another human being. Part of that is being able to “see” who you are connecting with. With so many spammers, fake profiles, etc. on LinkedIn, why not show them who you are and make that personal networking connection.

Instead of having the standard URL that LinkedIn automatically assigns you, customize your URL to you! My URL is http://www.linkedin/com/in/jessicaholbrook. If someone searches for my name they find me—right at the top. Make sure you’re making the most of your profile and that you’re easy to locate.

Give yourself a professional headline. It’s there for a reason, and you should utilize it. It maximizes search results and is one more way to make it easier for people to locate you. If you’re an IT director be sure that it’s in your headline. Create a personal branding statement that paints a very clear picture for others about what you do and who you are.

Create a keyword-rich summary that showcases your accomplishments, expertise, and value. Don’t just tell them what you can do—“show” them what you can do by highlighting past achievements. Employers want to know how you can fill their need and bring value to their organization; give them the information they need in the career summary. You can always expand on your responsibilities under each career you’ve listed, but front load the career summary with the important and persuasive information that will keep them reading.

Implement these four points to start making the most of your LinkedIn profile and networking. For more great ideas, visit our blog at Great Resumes Fast.

You can also request a free resume analysis by submitting your resume to us via e-mail at

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About the author

Jessica Hernandez, President, CEO & Founder of Great Resumes Fast

Hi, I’m Jessica. I started this company back in 2008 after more than a decade directing hiring practices at Fortune 500 companies.

What started as a side hustle (before that was even a word!) helping friends of friends with their resumes has now grown into a company that serves hundreds of happy clients a year. But the personal touch? I’ve kept that.

You might have seen me featured as a resume expert in publications like Forbes, Fast Company, and Fortune. And in 2020, I was honored to be named as a LinkedIn Top Voice of the year!

I’m so glad you’re here, and I can’t wait to help you find your next perfect-fit position!


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