(Even If You’ve Been Ignored By Top Firms Before)
Navigating the job market as a digital marketing executive is no small feat. You’ve mastered the intricacies of the digital realm, honed your strategies, and executed campaigns that have seen exponential returns. And yet, when it comes to making a personal mark on hiring managers with your resume, it feels like you’re just a drop in the vast ocean.
It’s a cruel irony. Digital marketing executives who specialize in catching attention sometimes struggle to capture it for themselves. In today’s saturated job market, where hiring managers are swamped with countless applications, making your resume stand out is a challenge. But here’s the good news: with intentionality and strategy, you can ensure your resume doesn’t just blend into the background.
Step 1: Ditch generic resumes to make every word count.
Every word on your resume should be intentional. The days of one-size-fits-all resumes are gone. Tailoring your resume for each application might seem tedious, but it’s a necessity. And, it doesn’t have to be as exhausting as you might think. Here are a few quick ways to be more specific.
Instead of merely listing duties or roles, focus on the outcomes of your work. Use figures, percentages, or specific milestones that you achieved. Instead of saying, “Managed digital ad campaigns,” you could specify, “Managed digital ad campaigns with a budget of $1M, achieving 15% ROI above the industry average.”
Always read the job description carefully and mirror the keywords and skills required for the position in your resume. If the job posting emphasizes “lead generation” and “brand awareness,” ensure those phrases appear in your resume, provided they align with your experience. This not only helps in passing through ATS filters but also positions you as a perfect fit for the role.
For instance, if you pioneered a unique approach to SEO that increased organic traffic, don’t just write, “Improved SEO strategies.” Be specific: “Devised a novel SEO approach targeting voice search, amplifying organic traffic by 40% in 3 months.” This not only captures attention but showcases your innovation in a tangible way.
Step 2: Revamp your marketing executive resume with data-driven achievements.
Digital marketing is data-driven, and your resume should reflect that. Don’t just tell hiring managers what you did; show them your impact with numbers.
Avoid statements like, “Oversaw content marketing campaigns.” Instead, delve into the specifics: “Spearheaded content strategies that elevated our brand’s organic reach, with blog views surging by 200% in a year.” It’s about painting a picture that resonates with the result-focused world of marketing. Hiring managers want execs who don’t just perform tasks but drive results.
Wondering exactly how you can show your influence with numbers? Here are some marketing-specific examples to inspire you and get those creative juices flowing.
1. Track and Highlight KPI Growth:
Web Traffic: A surge in website visitors signifies effective marketing. If you implemented a new content strategy and saw a 40% rise in organic traffic, mention this.
Conversion Rate: Highlight how tweaks in the marketing funnel or changes to the website’s call-to-action buttons improved conversions. If A/B testing led to a 10% increase in conversion, that’s worth noting.
Click-Through Rate (CTR): Especially for PPC or email campaigns, a boost in CTR is indicative of resonating content.
2. Showcase Cost Savings:
Cost Per Click (CPC): Mention how you optimized ad campaigns to reduce CPC while maintaining or improving quality.
Cost Per Acquisition (CPA): Did refining the target audience or enhancing ad creatives decrease the cost of acquiring a customer? Quantify it.
Budget Efficiency: For instance, reallocated budgets leading to higher ROIs with the same or reduced spending.
3. Highlight Growth in Engagement Metrics:
Social Media Metrics: Increased likes, shares, comments, followers, or overall engagement rate can be quantified.
Email Open Rates: By optimizing email subject lines or sending times, higher open rates can be achieved.
Bounce Rate: A reduction indicates that more visitors find the site content relevant.
4. Revenue and Profitability Numbers:
Return on Advertising Spend (ROAS): Indicate how tweaks in your advertising strategies led to more revenue against each dollar spent.
Lifetime Value Increase: Highlight how nurturing strategies have increased the average revenue from each customer over time.
Growth in Subscription or Sales: If a new strategy led to a spike in product sales or service subscriptions, quantify that growth.
5. Leverage Advanced Analytics and Tools:
Attribution Modeling: Show how introducing or refining attribution models led to better allocation of marketing budgets.
Predictive Analysis: If employing predictive analysis led to more precise targeting and higher sales, share those results.
Segmentation: Showcase the results of more refined audience segmentation, like tailored campaigns leading to a 15% better response rate from a particular segment.
6. Feedback and Customer Satisfaction:
Net Promoter Score (NPS): If your marketing strategies and brand campaigns led to better customer satisfaction, reflected in a higher NPS, highlight that.
Customer Reviews and Ratings: A noticeable improvement in ratings on platforms like Google or Trustpilot can be a result of improved online reputation management.
By incorporating these relevant quantifiable achievements in your resume, you can show your contributions, making it easier for hiring managers to recognize your value.
I invite you to download this marketing executive resume template for free. Because every resume you send should resonate with the marketing expert that you are, and not just be another line in a recruiter’s inbox.
Step 3: Highlight the top three wins at the start.
You’ve managed campaigns, teams, and crises. But amidst the deluge of applications, your crowning achievements might get lost if they’re tucked away in the middle or end of your resume.
Design your resume’s top third as the spotlight zone. Use it for a ‘Key Achievements’ section, showcasing standout accomplishments. Maybe you optimized a PPC campaign that drastically reduced costs or strategized an influencer partnership that went viral. Those are the stories hiring managers should see first. Here are three examples of the type of wins that you could include in your key achievements section at the top of your resume:
Revolutionized Social Media for OmegaTech:
“Revamped OmegaTech’s social media, increasing engagement 312% and doubling followers in six months. This strategy boosted online sales by 17%.”
Overhauled Content Marketing Strategy at TrendWave:
“Overhauled TrendWave’s content marketing with pillar articles, ranking #1 on Google for three competitive keywords. This doubled organic traffic and increased inbound leads by 62%.”
Evolved Brand Image Through Crisis Management for PureBliss Cosmetics:
“Navigated a PR crisis for PureBliss Cosmetics with transparent communication and reputation campaigns, boosting brand trust by 23%.”
These wins are specific and tangible and include high-priority keywords and action verbs. That makes them each pack a punch.
Notice how each one starts with an action verb, includes a keyword, names the client/company, and also includes metrics? That makes these key achievements stand out. When writing your own key achievements, follow the same formula.
Step 4: Networking: Your Secret Weapon.
While a robust resume is invaluable, sometimes the best opportunities arise from human connections. Engage with industry peers, attend webinars, or join online forums. Personal recommendations or heads-ups about openings can sometimes be more effective than the most meticulously crafted resume. Plus, it’s a testament to your interpersonal skills – a crucial asset for any executive.
Suppose you’re thinking of reconnecting with an industry connection to inform them about your job search aspirations. In that case, a well-structured, respectful, and succinct script can make the difference between a productive conversation and a missed opportunity.
Sample Networking Script:
“Hey [Connection’s Name], it’s [Your Name]! It’s been a while since our paths crossed at the [Specific Event/Company]. I hope you’re doing well. I’ve been reflecting on my career, and I’m keen on diving into a [specific role, e.g., “Director of Digital Marketing Strategy”] role. I’ve got my eyes on a few companies like [Company A, Company B]. Given your experience in the industry, I was wondering if you might have some insights or advice. Maybe even some unadvertised opportunities you’ve heard about? I’d truly value your perspective.”
Another Networking Script for Someone You’ve Collaborated with:
“Hi [Connection’s Name], it’s [Your Name]. Remember when we collaborated on [Specific Project or Event]? That was quite the experience! I’ve been honing my skills and am now looking to step into a [specific role, e.g., “Chief Digital Marketing Officer”] role. Companies like [Company X, Company Y] are on my radar because of their innovative marketing strategies. I respect and value your insight in this industry so much. Do you have a moment for a quick chat? Any advice would be greatly appreciated. Always great catching up with you!”
Here’s a sample email networking script to reach out to a conference connection:
“Hello [Contact’s Name],
I hope this message finds you well. We met at [Event/Conference Name] during [Specific Session/Activity], and I really enjoyed our conversation about [Specific Topic you discussed].
Since our chat, I’ve been exploring opportunities to take on a more impactful role as a Digital Marketing Executive. I’m particularly drawn to companies like [Company X, Company Y] because of their forward-thinking marketing approaches.
Considering our shared interests and your expertise, I was wondering if you might have some advice or insights about navigating this transition? Or perhaps know of any roles or companies that might be a good fit for someone with my background and ambitions?
It’d be great to catch up and delve deeper into some of the topics we touched upon. Looking forward to hearing from you!
Your expertise and achievements as a digital marketing executive deserve to be highlighted, not hidden. Crafting a resume that resonates, showcases your value, and communicates your distinctiveness is more than just a task; it’s a testament to your professional narrative. You have what it takes to rise above the noise. Now, ensure hiring managers hear your unique tune amidst the noise.
I invite you to download this tailored marketing resume template for free. Because every resume you send should resonate with the marketing expert that you are and not just be another line in a recruiter’s inbox.
Remember, it’s not merely about finding the next job. It’s about pinpointing that perfect role where your marketing expertise can steer a brand toward unparalleled growth.
Let’s ensure your expertise isn’t just another campaign in the digital whirlwind but a legacy in the making.
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About the author
Jessica Hernandez, President, CEO & Founder of Great Resumes Fast
Hi, I’m Jessica. I started this company back in 2008 after more than a decade directing hiring practices at Fortune 500 companies.
What started as a side hustle (before that was even a word!) helping friends of friends with their resumes has now grown into a company that serves hundreds of happy clients a year. But the personal touch? I’ve kept that.
You might have seen me featured as a resume expert in publications like Forbes, Fast Company, and Fortune. And in 2020, I was honored to be named as a LinkedIn Top Voice of the year!
I’m so glad you’re here, and I can’t wait to help you find your next perfect-fit position!
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