Boring Old Resume Objective VS. Interview-Winning Branding Statement – You Decide Who Wins

Great Resumes Fast » Resume Writing Tips » Boring Old Resume Objective VS. Interview-Winning Branding Statement – You Decide Who Wins

If you brand it will they come?  While it may sound like one big field of dreams, a carefully crafted and customized personal brand will not only convey your value and define your vision it will also offer a unique perspective to prospective employers and hiring managers.  It’s all about marketing yourself in the way that is going to get you noticed and essentially get you the job.  You might be tempted to brush off personal branding as a passing trend but in reality the only thing passing by will be your dream job – that is unless you make a commitment to developing your very own personal brand.

For the amount of time you spend writing and rewriting your resume it can be very disheartening to know that the time spent by hiring managers reading your resume is minimal.  Sorry to say, but true.  That is why you need to grab their attention immediately and compel them to keep reading.  The top half to third of the first page of your resume should be BAM, POW, WOW!  Knock them out with your intro and they’ll get back up for more.

Take a look at the following examples.  The first one is a non-branded objective statement seen way too often by hiring managers and recruiters.  The second is a personal branding statement that clearly translates the candidate’s unique value.


Creative marketing professional seeks a position within an organization that will allow me to utilize my skills with the potential for growth.


Forward-thinking marketing professional offering a unique combination of creativity and analytical skill with the ability to assess both vantage points simultaneously for an effective balance of visual nuance and sound business decisions which are easily transferrable into a variety of positions.

Which one do you think is going to hold the reader’s attention? I hope you can clearly see the advantages the second one has to offer.  If you are still holding onto the old school resume format it’s time to let go and embrace the new trends in resume writing.  It might not be your style; you might think it’s too over the top but you have to realize that this is a marketing tool and you need to sell yourself.

If you find yourself struggling to find your personal brand or you just don’t know what hiring managers are looking for submit your resume via e-mail to for a free analysis.  The certified advanced resume writers at Great Resumes Fast will work with you one-on-one to define your brand and create a resume that gets you noticed.  Call toll free 800-991-5187 or check them out online at Great Resumes Fast.


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About the author

Jessica Hernandez, President, CEO & Founder of Great Resumes Fast

Hi, I’m Jessica. I started this company back in 2008 after more than a decade directing hiring practices at Fortune 500 companies.

What started as a side hustle (before that was even a word!) helping friends of friends with their resumes has now grown into a company that serves hundreds of happy clients a year. But the personal touch? I’ve kept that.

You might have seen me featured as a resume expert in publications like Forbes, Fast Company, and Fortune. And in 2020, I was honored to be named as a LinkedIn Top Voice of the year!

I’m so glad you’re here, and I can’t wait to help you find your next perfect-fit position!


  1. Thomas "Coach Cunningham" on March 31, 2010 at 4:03 pm

    This is really good stuff. I was listening to Jonathan Salem Baskin, author of the books Branding Only Works on Cattle, and Bright Lights and Dim Bulbs, the other day. He made a comment with the same point. He said that every resume is the same… they reflect what you and everyone else has done in the past. Your insights point to the path of what can I do for your today Mr. Employer…

  2. katherine moody on March 31, 2010 at 5:53 pm

    Thank you for bringing this critical topic to the front. As a recruiter, my experience is that most candidates do not have a brand statement–at least not one they can articulate before the listner’s eyes start to water. Objective statements full of standard terms start to read like rhetoric–meaning they aren’t taken seriously.

  3. pblotkamp on April 1, 2010 at 9:22 am

    Even though the first is pretty generic I think the second “attention grabing” is word salad.

    I have to look at a lot of resumes and I really don’t appreciate wading through creative writing. Just the facts.

  4. Polen on June 28, 2013 at 9:16 am

    Very good

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