Great Resumes Fast » Resume Writing Tips » 3 Key Strategies for Creating a Winning Resume – It’s All About Relevance!

It’s important to express in a resume the unique skill set, expertise, and knowledge that you can bring to the employer. It is commonly referred to in the career world as your unique promise of value. Essentially, what you’re communicating to the employer through this unique promise of value is exactly that—the value that you offer the employer if they choose you over another candidate. So what are some elements in your resume that help demonstrate this promise of value?


A branding statement shouldn’t be a cheesy one-liner that sounds like it comes from a commercial or is a pitch line for a product. It needs to be an authentic, matter-of-fact representation of your distinctness as a candidate for employment. It’s also critical that it’s relevant to the needs of the employer as related to the position for which you’re applying.


Follow up your authentic and distinctive branding statement with a career summary that addresses your ability to meet the employer’s needs through previous wins. And by wins I don’t mean competitive wins like you *win* a football game. I mean this is the perfect place to tout your relevant previous successes. Successes that are relevant are those that most relate to the position you’re applying to and the needs the employer has expressed for that particular position.


You don’t hear this discussed much, but the order in which you place the accomplishments and bullets on your resume is pertinent to the success of your resume. You always want to give priority to the applicable accomplishments on your resume as they relate to the position you are applying to. In the job description the employer will list the required skills or experience—and your bullets points are the place to demonstrate that you’ve met and exceeded these requirements. This solidifies your qualification for the position—and is a huge selling point.

I’ve talked a lot about relevance in this article, but I can’t stress the importance of it enough. By customizing each resume when you apply for a position you are demonstrating your qualifications and solidifying your candidacy.
Additional resume writing and cover letter advice is available at Great Resumes Fast.

Jessica Hernandez is an expert resume writer and resume authority for the Job Talk America radio program. She is also the President of Great Resumes Fast, a professional resume service that assists jobs seekers at all levels reach their job search goals. Great Resumes Fast transforms job searches into interviews and ultimately job offers. For more information, visit or call 1.800.991.5187.

About Great Resumes Fast Product Templates MRP-3882

About the author

Jessica Hernandez, President, CEO & Founder of Great Resumes Fast

Hi, I’m Jessica. I started this company back in 2008 after more than a decade directing hiring practices at Fortune 500 companies.

What started as a side hustle (before that was even a word!) helping friends of friends with their resumes has now grown into a company that serves hundreds of happy clients a year. But the personal touch? I’ve kept that.

You might have seen me featured as a resume expert in publications like Forbes, Fast Company, and Fortune. And in 2020, I was honored to be named as a LinkedIn Top Voice of the year!

I’m so glad you’re here, and I can’t wait to help you find your next perfect-fit position!


  1. Jonathan Stitt on March 15, 2011 at 11:08 pm

    I agree completely with your posting, but in my particular “facet” of Help Desk and Computer Support Specialist, my accomplishments are solving the customers problems that contact me either by phone, email or walk-up. My job is to solve the problem as quickly as possible so they can get back to doing their jobs, whatever that happens to be. That’s been pretty much my role for the majority of my IT career. Right now I’m trying to get my A+ and Network+ Certs done so I can make myself more marketable. What else can I do to personalize my Resume to make me a better catch?

  2. wordle on January 31, 2024 at 3:27 am

    I’m a professional recruiter and I completely concur with all of the tips. Great article!

Leave a Comment

Improve Your Resume: Download Your Free Executive Resume Template Today

Are you struggling to create an executive resume that will impress employers? Download this free executive resume template and receive a series of 10 emails with expert guidance on how to write resume content that resonates with employers so you get more interviews.

It's everything you need to stand out, make an impression, and accelerate your job search.