It’s important to express in a resume the unique skill set, expertise, and knowledge that you can bring to the employer. It is commonly referred to in the career world as your unique promise of value. Essentially, what you’re communicating to the employer through this unique promise of value is exactly that—the value that you offer the employer if they choose you over another candidate. So what are some elements in your resume that help demonstrate this promise of value?
A COMPELLING AND DISTINCT BRANDING STATEMENT
A branding statement shouldn’t be a cheesy one-liner that sounds like it comes from a commercial or is a pitch line for a product. It needs to be an authentic, matter-of-fact representation of your distinctness as a candidate for employment. It’s also critical that it’s relevant to the needs of the employer as related to the position for which you’re applying.
A TARGETED CAREER SUMMARY
Follow up your authentic and distinctive branding statement with a career summary that addresses your ability to meet the employer’s needs through previous wins. And by wins I don’t mean competitive wins like you *win* a football game. I mean this is the perfect place to tout your relevant previous successes. Successes that are relevant are those that most relate to the position you’re applying to and the needs the employer has expressed for that particular position.
PRIORITY IS ALWAYS AN IMPORTANT FACTOR
You don’t hear this discussed much, but the order in which you place the accomplishments and bullets on your resume is pertinent to the success of your resume. You always want to give priority to the applicable accomplishments on your resume as they relate to the position you are applying to. In the job description the employer will list the required skills or experience—and your bullets points are the place to demonstrate that you’ve met and exceeded these requirements. This solidifies your qualification for the position—and is a huge selling point.
I’ve talked a lot about relevance in this article, but I can’t stress the importance of it enough. By customizing each resume when you apply for a position you are demonstrating your qualifications and solidifying your candidacy.
Additional resume writing and cover letter advice is available at Great Resumes Fast.
Jessica Hernandez is an expert resume writer and resume authority for the Job Talk America radio program. She is also the President of Great Resumes Fast, a professional resume service that assists jobs seekers at all levels reach their job search goals. Great Resumes Fast transforms job searches into interviews and ultimately job offers. For more information, visit http://www.greatresumesfast.com or call 1.800.991.5187.
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About the author
Jessica Hernandez, President, CEO & Founder of Great Resumes Fast
Hi, I’m Jessica. I started this company back in 2008 after more than a decade directing hiring practices at Fortune 500 companies.
What started as a side hustle (before that was even a word!) helping friends of friends with their resumes has now grown into a company that serves hundreds of happy clients a year. But the personal touch? I’ve kept that.
You might have seen me featured as a resume expert in publications like Forbes, Fast Company, and Fortune. And in 2020, I was honored to be named as a LinkedIn Top Voice of the year!
I’m so glad you’re here, and I can’t wait to help you find your next perfect-fit position!
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